Outsourcing Assistant guide

Build a review queue for possible duplicate CRM records

A merge-candidate queue lets an assistant document likely duplicates without erasing history or combining the wrong people.

Workflow illustration for merge-candidate record
Key takeaway: Give the CRM assistant a source-linked merge-candidate record, a stopping rule, and a named reviewer.

Set the purpose of the merge-candidate record

A merge-candidate queue lets an assistant document likely duplicates without erasing history or combining the wrong people. Write down the output and the decision it supports before assigning the queue.

For a Philippines-based shift, include the review window in UTC and the state that must remain unchanged while the owner is offline.

Capture only the evidence the task needs

Record record IDs, matching fields, conflicting fields, activity history, ownership, consent status, source systems, and merge owner. Link back to the authoritative system instead of building an uncontrolled copy of the record.

Label facts, reported statements, calculations, and open questions. A blank field is more honest than a confident guess.

Put the authority boundary beside the work

The assistant must not merge when identity is uncertain, consent differs, open opportunities conflict, or either record is under retention or legal review.

Tool access allows CRM assistant to prepare and route the record. It does not transfer the owner's authority to spend, disclose, interpret policy, or make a binding promise.

Walk through one awkward case

Two contacts share a company email pattern but have different phone numbers and deal histories. The assistant links both records and asks the CRM owner to decide.

The handoff should state what was observed, what remains uncertain, the safest current state, the person who can decide, and when the answer is needed.

Close the shift cleanly

Use a short status vocabulary: unclaimed, active, waiting, ready for review, approved, superseded, or closed. Every waiting item needs a next actor and review time.

Keep the evidence in the shared system. The next shift should not need private chat or memory to reconstruct why work stopped.

Review the control, not just the speed

Each week, check false matches, lost field values, restored merges, and the evidence used for each approved decision. Look at ordinary work as well as exceptions.

If the same ambiguity returns, ask the owner to approve a dated example. Preserve the old instruction so historical work can still be understood.

Keep planning

Use the assistant SOP handoff checklist

Review assistant service scopes

Questions people ask

What can the CRM assistant own?

The CRM assistant can collect approved evidence, maintain the merge-candidate record, prepare a bounded next step, and route exceptions.

When should work stop?

The assistant must not merge when identity is uncertain, consent differs, open opportunities conflict, or either record is under retention or legal review.

What makes the handoff complete?

The record has a source, current state, open question, named decision owner, and review time.

Reference notes

These links are a starting point for general context. They are not custom legal, tax, hiring, or cybersecurity advice.

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